NemRefusion is a solution for reporting sickness and maternity benefits for employers and self-employed.
With NemRefusion, employers and self-employed people can apply for sickness and maternity benefits as well as reimbursement for wage subsidies and flexible jobs digitally. They had a dying wish to make their website more appealing to women because all their graphic illustration was men and primarily appealing to men. They wanted to keep their animated visual expression but at the same time be taken seriously. Therefore my job was to visualise a pregnant women to represent the maternity leave.
I tried to find inspiration in the more modern danish women but still tried to maintain the visual identity that NemRefusion had created themself but with a more feminine touch.